In New York, Madison Avenue is the center of the advertising world, divided into workers and drones like a beehive. Carol Templeton is a professional that has just arrived from Omaha, Nebraska, to work in the Bracket, McGalpin and Gaines Advertising, expecting to be a winner through hard work. The unethical Jerry Webster works in the Ramsey and Son and entertains his clients with sexy women, bribes, and booze to ensure contracts for his agency. When the Southern J. Paxton Miller comes to New York to close the contract of the Cera Miller account, Carol prepares a presentation to the old man. However, Jerry wins the account by taking Miller to a nightclub with strippers, booze and a party later in his penthouse with the strippers, led by Rebel Davis. Carol is upset and goes to the advertising council to throw Jerry out of the advertising business. However, Jerry lures Rebel, who is to testify against him, offering the position of VIP girl in TV commercials for the new product VIP. Then he asks the team to not broadcast but only file the footage, since VIP doesn't actually exist. However, insecure Peter 'Pete' Ramsey, who has inherited the Ramsey and Son, orders a massive advertising campaign broadcasting the commercials to show himself off to his employees. In order to save his job and the agency, Jerry hires Doctor Linus Tyler, who is a lonely man, to develop VIP. Meanwhile, Carol decides to take the VIP account for her agency and she visits Dr. Tyler. However, she meets Jerry instead and believes that he is the famous scientist awarded with the Nobel Prize. Now Carol wants to convince Dr. Tyler to come to her agency and the cynical Jerry uses the situation to seduce Carol.—Claudio Carvalho, Rio de Janeiro, Brazil