Luc Simon runs the family chocolate firm in Bruges traditionally, but could barely make break-even without guided tours and chocolate making classes. American food stylist Emma Colvin came on the prepaid honeymoon which her fiance canceled to move for a promotion. Luxury innkeeper Marie Gruben encourages her to volunteer as interim for Luc's pregnant assistant, especially now his lost hope to save the business is winning the Belgian national 'most romantic chocolate' contest, hosted on Valentine's day in a royal palace by prince Frederic and his bride, who are charmed and inspiring when visiting each contestant. Is innovation the key, and will they dare to declare mutual crushes, with Luc's Bruges competitor Max Van Dender stepping up as romantic rival?—KGF Vissers